Three factors to determine property outcome

Population

If you are anything like us, you are continuing to watch the housing market closely during these tumultuous times. We are yet to see the full impact of COVID-19 on the property sector, and according to realestate.com.au, the ultimate outcome will depend on three factors: employment, population growth and consumer confidence.

Employment

Employment is essential for home buyers to secure finance and for homeowners to pay their mortgages.

While more Australians are employed than not, our unemployment rate is currently at its highest level since October 2001, at 7.4%. As reference, it was 5.2% in January, before COVID hit.

The JobKeeper scheme is certainly helping to keep people employed, and the unemployment rate could change when the scheme is modified in September, and finishes in March next year.

It generally takes a long time for unemployment rates to bounce back after a recession. For example, before the Global Financial Crisis in 2007, our unemployment rate was 4% – and it has not been below 5% ever since.

However it is important to note that an increase to the unemployment rate will not necessarily lead to property price declines. It takes a number of factors, not just one.

Population Growth 

Population growth is the main driver of housing demand, and a decline in growth generally leads to a decline in demand.

Recent ABS data shows that Australia’s population growth was already slowing before COVID-19 hit due to reduced overseas migration. Overseas arrivals generally increase demand for the rental market and new homes, as opposed to existing homes, so those sectors will be the ones most hit.

The new HomeBuilder scheme will help to increase demand for new homes, but doesn’t assist with increasing rental demand.

Consumer confidence

Potential home buyers are much more likely to purchase a property when they feel secure in their employment and their overall financial status.

The ANZ-Roy Morgan Weekly Consumer Confidence Index indicated that confidence fell dramatically when COVID first hit, but has since picked up significantly, thanks to the JobKeeper program and bank mortgage assistance.

Whether or not consumer confidence will continue to grow will depend on what happens when government stimuli and bank support ends.

If you wish to discuss any aspect of the property market with us, please feel free to call into our Casuarina office, send an email or call us on 02 6674 3444.

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Buyer of a apartment in Kingscliff, NSW Dealing with Jo was a pleasure. She was reliable and provided clear, helpful information throughout the entire process. She made everything feel smooth and stress-free. Buyer 2026

September 17, 2026

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Seller of a apartment in Kingscliff, NSW Jo seamlessly worked with Glen and ensured all things went smoothly with all parties during a difficult economic period and reasonably long settlement period.  I would not hesitate to recommend Ray Real Estate. Seller 2026

September 17, 2026

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Seller of a apartment in Kingscliff, NSW Jo has excellent knowledge of the market and kept us informed and up to date throughout the whole process. It was a pleasure to work with her to sell our apartment and I highly recommend her services. Seller 2026

September 17, 2026

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The sale of my property was managed with the utmost professionalism. The property sold very quickly in this difficult market due to the consistent effort of agent. I was updated weekly. The property sold without any hitches. I would recommend the agent. Peppers Seller 2026

September 17, 2026

Beach walking

Glen did a great job with handing all aspects of my sale. I chose him because of his and his agency's long history, contacts and knowledge of the area and he did not disappoint with a comprehensive marketing strategy pulling in and negotiating with a large number of interested buyers. Would recommend.

Darren Kingscliff February 10, 2024

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Seller of a apartment in Kingscliff, NSW Thank you, Jo and Glen, for your outstanding support with the sale of our parents' holiday unit. Your professionalism, guidance, and excellent communication made what could have been a difficult process so much easier. We truly appreciated your dedication, care, and commitment to achieving a great outcome. We

September 17, 2026

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Buyer of a apartment in Kingscliff, NSW Glen and Jo were fantastic to deal with! They were professional and made the whole process of buying our property in Kingscliff very smooth. I appreciated their honest communication and would happily recommend them to anyone buying or selling. Buyer 2026

September 17, 2026

5 Stars - it was fantastic having Jo looking after us and the sale - excellent result Jo - thanks again.

Jacqui Kingscliff February 13, 2024

Jo has a fantastic knowledge of the market and was a huge asset in the sale of our property at Aanuka Beach Resort. She ensured that it was a very smooth sale and she was always quick to respond when I had questions. Many thanks Jo!

Kirsten Coffs Harbour May 13, 2024

Jo provided the perfect property sale experience. From her initial advice on potential buyers to her expert handling of the eventual purchaser's enquiries and her ongoing expertise in finalising the sale, she scored 10 out of 10.

David Kingscliff April 13, 2024